Zita Cobb is Founder and CEO of Shorefast and Innkeeper of the Fogo Island Inn. A registered Canadian charity, Shorefast uses business-minded means to help secure economic and cultural resilience for Fogo Island, Newfoundland: one of Canada’s oldest settlements.
Following a successful career in high-tech, Zita returned to her home of Fogo Island to help grow another leg on the economy of this singular rural place. Shorefast’s notable achievements to date comprise a holistic set of charitable initiatives, including the world-class artist-in-residence program Fogo Island Arts, and three innovative social businesses whose operating surpluses are returned to Shorefast for reinvestment in further community development work. Specifically, Shorefast is behind the award-winning, 29-suite Fogo Island Inn, the Fogo Island Shop, and Fogo Island Fish. Shorefast has pioneered the innovative practice economic nutrition labelling for its social businesses, transparently demonstrating “where the money goes.”